Climate change is a growing concern for all. Experts across various fields are looking to reduce environmental degradation and support sustainable growth. The fashion industry, which is considered one of the major polluters, is looking for environmental-friendly changes. As more and more people have become aware of this, there is a rising demand for sustainable fashion. People are curious about where and how the products they are using are manufactured and supplied to them.
Statista data says that 49% of global consumers between 18 – 24 years support sustainable fashion.
The fashion industry is feeling the heat of not doing enough for climate change, even after causing major harm to the environment in the name of fast fashion. With more and more consumers making a conscious choice to shop for sustainable and ethical brands, it has become important for manufacturers to change their methods.
Let us look at the reasons why sustainable fashion is the future and its importance.
Quality products mean less wastage
Sustainable brands will always focus on quality products in terms of materials, embellishments, and finishes. These well-made products will last longer than the garments made by fast fashion brands.
Fast fashion brands aim to make the consumer buy-in quantity without caring about the quality or long-lasting clothes. Consumers buying quality products will always be better off than consumers buying low-quality garments.
Trends are temporary
Often people follow the trend blindly without realizing that it is a temporary phenomenon. Many have forgotten what it is to have their unique style. Instead, a sustainable brand will always concentrate on manufacturing timeless garments which are high quality too. Also, following trends is expensive and a waste of money. Instead of that, choose sustainable women’s fashion stores that produce comfortable and sustainable clothing choices.
Take care of our planet
The clothes that are discarded leave a huge environmental footprint. There is a tremendous landfill issue, power and water wasting, pesticide and insecticide use while growing cotton and the chemicals and dyes used to finish the manufacturing process. With fast fashion clothes, the ill effects are extrapolated to a larger degree. Every consumer can reverse these ill-effects to some degree by choosing sustainable fashion.
Fair wages and working conditions
Fast fashion brands make sure to keep the prices down by manufacturing their clothes in harsh working conditions. Most workers work in poor safety and health conditions, long hours, and other exploitative conditions. By choosing an ethical and sustainable manufacturer, people can support and demand a more humane manufacturing environment.
Say no to animal cruelty
Products made out of animal fur, leather, feathers, and wool must be avoided by the consumers. Any threat or concern to the wildlife and other animals should concern every human too. There are alternative sustainable brands that manufacture cruelty-free clothing and accessories. Human-made fibers, recycled material, and bamboo are viable options these brands rely on to manufacture their products.
Sustainable brands favor local production, material, and local artisans for their production. It will help in reducing their carbon footprint by reducing transportation. These factors and many more are making sustainable fashion more and more popular among all and, in turn, making this planet a better place.