Coming up with the idea for a business isn’t enough. To be successful, you’ve got to continue to craft creative ideas that will push the company further and help it to expand. This is often a frightening prospect because having a single original idea is hard, never mind multiple ones!
Of course, the best course of action is to look in other places and take inspiration from individuals and businesses that have been there and carved a path. Or, you can participate in activities that get the mind working overtime. The point is that there are tons of things to rely on during your search for a spark that changes everything.
Below is a selection of the places that might seem obvious, yet aren’t until you think about them out loud.
Traditional books are becoming obsolete in many ways. The tried and tested method of flicking through pages and smelling the words on the page isn’t as popular any longer. Still, the volumes that have come before hold vast quantities of knowledge that you can use to your advantage.
Yes, business books are self-evident, yet they don’t hold a monopoly on inspiration. Novels that detail transferable experiences are also beneficial, such as crime series. Seeing how the protagonists negotiate and handle specific people is a reminder of how you can do it in real life. It might be fiction, but it doesn’t mean the advice isn’t sound.
Of course, ebooks, audiobooks, and podcasts are as helpful if you prefer modern ways of consuming information.
How the competition keeps stuff fresh is incredibly relatable. No, not only for the way they reinvent themselves and their products and services; it’s also that they are in the same industry. As a result, their techniques could show you useful tactics for navigating the choppy waters of the business industry, from dealing with complaints to making old customers feel loved.
Please don’t assume your direct rivals hold the answers because companies you don’t compete with do, too. You aren’t in hospitality, yet these restaurant scheduling tips will assist you from an organizational standpoint. Every establishment must focus on eliminating waste and being more efficient, so it makes sense to look to a business that does it in a fast-paced environment every night.
However, you need to be careful of copying them and passing their ideas off as your own. That’s plagiarizing and goes against copyright and patent laws, which could land you with a fine or lawsuit.
Your Local Gym
Often, the mind is too bogged down with admin that it can’t think straight. Therefore, when you sit down and attempt to come up with an original idea, your brain draws a blank. As frustrating as it is, going to the gym or exercising are two fantastic ways to perform a mental factory reset.
By working out, it forces you to forget the stuff that’s swirling around in your head. After all, it’s tough to contemplate the next step for the company when you can barely breathe! Once an hour or two has passed, you won’t even remember what you were concerned about in the first place. Then, BAM! Because your head is clear and you’re not as anxious, an idea will pop into the picture without having to put in any effort.
You might not find the inspiration in the gym. It could be that your ‘light bulb’ moment occurs on the drive home or when you’re lying in bed at night. Still, the fact that you exercised and relieved the tension in your body is the main factor.
It’s tempting to say that a method of thinking is correct and there isn’t an alternative. Usually, entrepreneurs do this because they can’t be bothered by questioning the theory or are brainwashed into going with the flow. Unfortunately, doing this severely limits the options for inspiration. For one thing, the attitude is unhealthy as you’re not in the right frame of mind to dig for answers.
Regardless of how exasperating it is, for you and other people, it’s essential that you question every ‘fact’ when it comes to business. Business people who do tend to uncover the logic or lack of it, and can use the revelations to plan their next steps. If an idea pops up, don’t let it fade away without examining why it won’t work first.
The same goes for sources of inspiration as anyone can have a good idea. Whether it’s someone higher up or lower down than you, listen to it and treat it with respect.