As basketball, culture, and fashion intersect in the Windy City this weekend, Crown Royal Regal Apple (CRRA) is collaborating with Chicago’s own creative visionary and designer Joe Freshgoods on a crisp, limited-edition apparel + accessories capsule collection.
Crown Royal x Joe Freshgoods Present ROYAL APPLE GOODS will debut Friday, February 14 at The Royal Pop Up, a one-stop-shop for guests to look and feel their freshest leading into the year’s biggest star-studded basketball weekend.
This unique collection includes sneaker bags made from the iconic Crown Royal Regal Apple bag, apparel such as hoodies and t-shirts, and specialty accessories such as bandanas and tote bags.
The ROYAL APPLE GOODS sneaker bags are made from the whiskey brand’s iconic bags that enclose each bottle of Crown Royal Regal Apple. Crown Royal has been aware of consumers using the bags to hold everyday items such as sneakers for years, and this collaboration is a nod to that and to Chicago’s crisp fashion culture.
“I’ve always had a great love affair with Crown Royal, so this partnership felt like the thing to do. They’re re-defining royalty in a way that’s relevant to a new generation – to creators and people and from all walks of life – and I’m really excited to be a part of it,” said Freshgoods.