For this one moment in time, it doesn’t matter where you’re from or what you drink. It’s all about community, keeping our spirits high and helping those in need.
Imagine thousands of people across the country using technology to connect at the same time to make one massive toast to togetherness. It doesn’t matter where you’re from or what you drink. It’s all about community, keeping our spirits high and helping those in need.
Crook & Marker is introducing #CheersUp, a new social media campaign to raise awareness and funds for the USBG Bartender Emergency Assistance Fund. All brands and consumers (21+) are invited on Thursday, April 2 at 6 p.m. EDT to participate in the world’s largest digital cheers and share the moment on social media using #CheersUp.
There are several ways for organizations and consumers to join the cause, including hosting virtual happy hours with friends and family on video conferencing services, taking a selfie and uploading to social media, posting an Instagram story, or going live on Facebook or Instagram using the hashtag #CheersUp. For more information on how to participate in #CheersUp, visit www.crookandmarker.com/cheersup.
Crook & Marker is kicking things off with a $10,000 donation and Roc Nation will engage with its emerging artist platform, Equity Distribution, to help raise awareness for the campaign.
Let’s all come together and support each other while toasting to bartenders everywhere! Cheers!