Congratulations. You’ve achieved your dream of running a horse-related business. Now you need to develop a marketing plan to make sure people in the horse community know you are open and ready to serve them. Thinking outside the box but within your community might be just what you need.
1. Sponsor a Show
When you sponsor or host a horse show, your business name can get out to the local horse community. Get custom signage and horse jump equipment with your logo to draw attention to your brand. Barn managers might be pleased to have the opportunity to use new equipment without the extra expense of buying or renting it. If you aren’t sure where to start, talk to the local cooperative extension office about their riding or horse judging teams.
2. Capitalize on Social Ties
Establish social media pages for your business that are separate from your personal accounts. Keep them updated regularly, reply to posts and comments made by others, and be sure to celebrate your customers and their accomplishments with fun and friendly posts. Horse people are a tight-knit community. That can serve your interests because they are apt to share information and good experiences.
3. Participate in Parades
If you are located in an area that has local parades or community events, this is a great time to get your name out there. Sponsor a float or ride your horses in local parades and shows to let people know about what you do. Set up informational or vendor booths at community fairs. If you do any work with children, consider offering rides or another fun activity for them at events. A pony or horse standing near your booth is sure to bring a few people over. Make sure you have the right insurance in place and animals that can handle the stress of public appearances if you go this route.
4. Utilize Local Directories
Local directories are put out by all sorts of organizations. You can find them from area chambers of commerce, themed magazines, and trade associations. Many of them will list your business for free or at a very minimal cost. Some examples of themed directories include
- Summer camps
- Birthday parties
- Enrichment programs
- Mom’s night out
- Corporate team building
If you offer products or services that can fit into one of these categories, taking the time to find out about getting listing can really pay off.
Marketing your equestrian business needs to reach the people who will use your services. Get your name out there, develop relationships, and stay visible to boost your success.