To celebrate the upcoming back-to-school season, Paper Mate has partnered with Island Records Multi-Platinum selling singer, songwriter and international sensation, Shawn Mendes! "Spread Joy, Not Smears" is what he's excited about and he's spreading the word during his summer World Tour.
Now through December, fans will have the chance to join Shawn in spreading joy with new Paper mate InkJoy Gel Pens, available in 14 brilliant and vibrant colors with vivid gel ink that dries 3X faster for reduced smearing. Awesome!
"The simple act of sharing a handwritten note can help spread joy and make a positive difference in someone's life. Shawn Mendes believes strongly in the power of the written word so the decision to partner with him for this program was easy," said Victor Misawa, Senior Vice President of Marketing, Writing and Creative Expression. "Shawn is a true advocate for spreading positivity through his lyrics and we are proud that he uses Paper mate InkJoy Gel Pens to inspire his songwriting."
Paper Mate is challenging fans to spread handwritten notes of joy in their everyday lives. As a part of the movement, fans can share their joy-inspired messages with Shawn on Instagram and Twitter using #SpreadJoy. Fans can get involved by following these three simple steps:
- Handwrite a joyful note, try it using Paper Mate InkJoy Gel Pens
- Take a photo of the note
- Share it on Instagram or Twitter (or both!) tagging Paper Mate and using #SpreadJoy
"Writing lyrics that impact my fans and spread a positive message has always been important to me, which is why I'm excited to be working with Paper Mate InkJoy on my upcoming tour," said Shawn Mendes. "I'm excited to give my fans a way to help contribute to that cause."
There are other ways that Shawn's fans can get involved in the Spread Joy, Not Smears compain:
- Concert goers can stop by a "Spread Joy Station" to receive a Paper Mate InkJoy Pen and a note pad to write a positive "message of joy."
- Plus, now through December 31st, fans can enter "The Ultimate Shawn Mendes Fan Experience Sweepstakes" on spreadinkjoy.com or shawnmendesofficial.com for a chance to win one of 2 Grand Prizes, merchandise or win a concert ticket for themselves and 10 friends in select markets. The 2 lucky fans selected as Grand Prize winners and 3 of their friends will win the "Ultimate Fan Experience" and spend a day with Shawn and his crew to spread joy. Wow!
- Additionally, fans can tune into their local radio stations and follow Paper Mate InkJoy on social media for a chance to win concert tickets, signed merchandise and other really cool prizes.