Charlie Brown, Lucy, Linus, Snoopy and the world's most famous dirty kid ~ Pig Pen ~ lit up theater screens with one of the hottest family movies of 2015.
Now the beloved Peanuts Gang is set to come right into your home, as all laundry detergent partners with The Peanuts Movie release on Blu-ray, DVD, and Digital HD as well as a special Collector's Edition Blu-ray. The Peanuts Gang is the perfect partner for all, America's trusted premium laundry detergent that instills Moms with the confidence to let their kids be kids. In many ways, these iconic characters are the ultimate embodiment of all detergent's ability to fight tough kid stains, as many Moms good-naturedly admit that their kids can be "little Pig-Pens!"
The all campaign begins with the release of the Peanuts Movie on multiple home entertainment formats and runs through the end of April, featuring the following:
- New Peanuts and Pig-Pen themed television advertising on the "magical powers" of all, running on national broadcast and cable networks.
- A $3 mail-in rebate with the purchase of The Peanuts Movie on DVD or Blu-ray and $10 off of any all products via online promotion.
- In-store display promotion picturing The Peanuts Gang
- National newspaper insert advertisement on March 13th.
- Social media engagement, including Facebook and Twitter, also centered on the $3 mail-in rebate.
"The partnership between all and The Peanuts Gang is such a natural fit, as they are both iconic brands that capture joy, spirit, and wonderful messiness of kids," said Lora Van Velsor, Vice President Marketing for all. "After a hugely successful 2015, we're thrilled to be able to kick off the year by extending our partnership to support the release of The Peanuts Movie on DVD, Blu-ray and Digital HD."