For the very first time in its brand history, Colgate will enter the big game arena and onto the world's stage with their 30-second video "Save Water." This meaningful video will air near the two-minute warning, and will encourage viewers to turn off the faucet while brushing their teeth. On average, Americans who leave the water running while brushing their teeth waste at least four gallons of water. In light of global water shortages, "Save Water" serves as a reminder that #EveryDropCounts.
In the spirit of the Super Bowl (and some friendly competition!), we want to challenge you and your family to save water each day by turning off the tap and pledge #EveryDropCounts as every hashtag signifies four gallons of water being saved and a pledge to continue saving water.
Water conservation begins at home and this year, Colgate encourages everyone to turn off the faucet while brushing your teeth. Each person could save nearly 3,000 gallons of water per year and together, we can make every drop count!
Take the #EveryDropCounts Pledge today!